When two of the largest names in the tech industry collaborate on a single project, we all know we can expect great things. The latest big tie up comes with an unexpected cooperative move from Japanese electronics leader Sony and Korean industry giant, Samsung.

The new technology they are working on is an alternative to AMOLED touch screens. As many smart phone fans are already aware of, AMOLED screens are among the most impressive displays available for smart phone users. It is so good that the only technologies to ever surpass it are the Apple Retina display and of course, the super AMOLED touch screen which was developed by Samsung.

Among the handsets to use the AMOLED touch screen technology, there are some phones that truly standout such as the HTC Desire and the Google Nexus One. Both devices run the Android operating system and are two of the biggest profile handsets around. According to Sony and Samsung, the first S-LCD displays will be used in the Desire and the Nexus One smart phones.

The decision to use the S-LCD devices on existing devices (as opposed to slapping it into a new phone) is a tactical choice. First, HTC needs more AMOLED screens for the two handsets. With AMOLED technology being harder to produce, S-LCD is the perfect alternative. Not only does it match the AMOLED screens in terms of quality, but it is also able to deliver better viewing angles, contrast and more importantly, less battery consumption.

With Samsung previously pushing forward the limits of AMOLED technology, (they came up with the “super” variant and are reported to be working on a flexible and durable version of the technology) it would not be surprising they (along with Sony) also choose to improve the S-LCD screen technology in the same way.