Eschewing the iconic candy bar form of its classic line, the new Nokia 2730 Classic leverages the technical wizardry and commercial success of its predecessor, the Nokia 2720, with a similarly trendy handset sporting updated features that bring an affordable 3G mobile phone versatility to a wider market. The Finnish mobile phone market leader Nokia sure knows how to cover all its market demographics with a budget line that still puts it ahead in its target markets.
Taking Over the Nokia 7220
The Nokia 2730 gets updated as a second generation mobile phone that takes off from the commercial success of its preceding 7220 classic line. This time, it gets 3G and high speed HSPA data connectivity that is starting to matter when surfing the net on the road. Aimed at the more practical budget limited markets, the new handset is viewed as the most affordable 3G handset in the market today, excluding nameless cheap handsets form China.
It’s also a quad band GSM on 2G networks. What really sets it apart among budget models is its generous battery life. Powered by a standard BL-5C lithium-ion battery, the handset can last for 7 hours talk time on the 2G network and 3.3 hours on 3G. You get 17 hours of standby time as a continuous mp3 playback time of 12 hours, all on a single charge. This is a welcome feature as it makes a day’s work nearly complete with only a single charge so you don’t have to carry the charger with you.
Like its 2720 predecessor, the new handset carries the same Nokia Life Tools such as Ovi mail that makes your client email a breeze to use. It comes bundled with Ovi applications that further enhance its versatility to appeal to the younger crowd looking for value on their first mobile phones. There’s support for Nokia maps and Windows Live messenger as well.
Let’s face it, Nokia didn’t design the 2730 without some compromises to bring its price down. But where it retains many of the features we’ve come to expect from a mobile phone, the Nokia 2730 does a good job at them. There’s Bluetooth 2.0 with A2Dp for supporting wireless stereo earphones as well as 3.5mm headphone jack, microUSB and stereo FM receiver with RDS.
Internal memory is modest but you get microSD support for up to 2GB. What’s amazing about it is you can put in 1000 contact details into its phonebook – more than in many handsets costing more. All these features are housed in a fashionably sleek 109.6 x 46.9 x 14.4mm body that weighing a light 87.7 grams that makes it light in the pocket, in addition to being light in the wallet.
Availability
Talk about being light in the pocket, as a budget entry level mobile phone, the Nokia 2730 Classic is now available at an off-contract price of £79.99. Watch out for some carriers who are sure to offer this free of charge of its shortest contract at an equally light monthly price. This is a great value phone for first timers and one that can be 2nd or 3rd handset you kids will love to own.
Nokia’s latest line of mid-range to entry level handsets is set to be launched in the third quarter of 2009. Among them are the Nokia 7020, the Nokia 2720 Fold, and the highly-anticipated Nokia 2730 Classic. Dubbed as the cheapest 3G handset in the market today, the 2730 Classic is also the only non-flip phone among the three. It has a slim and sleek design that packs in a lot of style.
Equipped with a 2-Megapixel camera, the 2730 will also come with GPRS, HSCSD, EDGE, and Bluetooth support. Its 3G capability ensures that mobile internet browsing can be done at a high speed. A noteworthy addition to the 2730 Classic is Nokia’s Ovi Mail service. This application allows users to stay connected to the world via email without even needing a desktop computer. It is actually one of Nokia’s best innovations to date.
The Need for Mobile Email
Nokia performed an extensive study on their customers and the results show that around half of their emerging market consumers would rather use their mobiles to connect to the internet instead of a desktop personal computer. As a response Nokia has developed a line of mobile applications that allows people from the rural areas to gain access to the internet even without a PC.
This has brought about the emergence of the Ovi Mail service. With a few simple steps, users will be able to create an email account on their mobile. The 2730 Classic has this program installed in it which means that users will be able to keep in touch with the world via mobile email.
The Ovi Innovation
The Ovi Mail application was designed to be as user-friendly as possible. It has a straightforward interface and an easy-to-use user menu. Even first timers shouldn’t have too much trouble setting up and accessing their email accounts. Users will be given their own @ovi.com email address and up to 1GB of storage space. The application comes complete with SPAM and antivirus software to make sure that they remain protected.
The new Nokia 2730 Classic is Nokia’s attempt to open the users’ door to entertainment, information, friends, and family. This new mobile phone aims to make mobile internet a reality for the emerging markets that have recently become a significant segment. With a stylish design and a whole lot of functions, Nokia has also added their latest range of services catered for emerging market segments.
Targeting Emerging Markets
Also present in other similar models such as the Nokia 7020 and the Nokia 2720 Fold are two of Nokia’s newest services. The Nokia 2730 Classic is proud to have both the Nokia Life Tools and the Ovi Mail applications pre-installed in it. The Nokia Life Tools is going to be very handy for people in rural areas as it provides them with information on agriculture and education. There’s also room for some fun as this program will also give them access to all sorts of entertainment wherever they may be. On the other hand, the Ovi Mail application aims to give people in emerging markets their first digital identity. Users can create their own Ovi Mail accounts without ever touching a desktop computer. They can send and receive emails directly on their mobiles regardless of place or time.
Combined with its other impressive features such as 3G and internet browsing capabilities, the 2730 gives members of emerging markets the opportunity to stay connected to the digital world.
Availability and Pricing
According to Nokia the 2730 Classic is going to be the cheapest 3G mobile phone in the market once it hits stand in the third quarter of this year. With an estimated price tag of around £70, mid-level mobile users will be glad to know that high-end technology has now become quite affordable. As 3G continues to spread throughout the whole nation, the 2730 Classic is Nokia’s way of letting our rural countrymen have a piece of the pie.
2008 saw the release of 3G-capable entry level mobile phones such as the Sony Ericsson K330 and the LG KP275. However, it seems like Nokia has done another number on their competitors with the launch of the Nokia 2730 Classic—dubbed as the most affordable 3G handset in the market today. According to Nokia, at least.
3G on a Budget
Around 2 or 3 years ago 3G connectivity was reserved only for top-of-the line mobile phones. Having 3G capabilities on your mobile meant that you could make use of a wider array of more technologically advanced services from your mobile phone provider. However, the advent of 3G-capable entry level handsets has made it more affordable for consumers to utilize this high-end technology. Take for instance the Nokia 2730 which is set to be launched with a price tag of only £70. Truly, this is 3G on a budget.
So what does this mean for the users? At a 384 kbps data rate, 2730 users will be able to surf the internet at a much faster speed as compared to GPRS web browsing. With the 2730’s WAP 2.0 xHTML web browser equipped with Java support, users will be able to view graphic intensive sites within a few seconds. Adding to this is the enhanced security provided by 3G technology that guarantees that data remain only where they should be.
There’s More to It
However, that’s not all she wrote for the Nokia 2730. Aside from having a 2-Megapixel camera, a 2-inch QVGA colour display, and an integrated music player, you can also make use of Nokia’s latest support services. The 2730 sports the new Ovi Mail program that allows users to set-up their own email account with minimal fuss. Also present is the Nokia Life Tools which enables users to get the latest up-to-date information on entertainment, education, and agriculture.
Nokia’s intention to join the race for the best entry level to mid-range mobiles has been made clear by their release of three new affordable models all falling under the 100-pound mark. Given that the Nokia 7020 and the Nokia 2720 Fold are both flip phones some believe that among the 3, the Nokia 2730 Classic perhaps possesses the best design. It’s sleek and slim styling combined with a sizable colour display makes it a very reasonable handset for an estimated launch price of around £70.
The Mobile
The dimensions of the 2730 are 109.6 x 46.9 x 14.4 and it weighs only 87.7 grams. Once released towards the latter part of May, users can choose between two colours: dark magenta or black. It also has a 2-inch 240 x 320-pixel TFT colour display that can accommodate up to 256K colours. Aside from a stylish standard keypad, the 2730 is also equipped with a 5-way navigation key to make it easier for users to go through the menu. The standard Li-Ion battery of the 2730 is quite impressive as it will last up to 17 days on standby and will provide more than 7 hours of talk time.
According to Nokia the 2730 Classic is currently the cheapest 3G mobile in the market as it will work in UMTS 900 and UMTS 2100. On the 2G network it is compatible with GSM 850 / 900 / 1800 / 1900.
Features & Functions
The 2730’s camera is so-so at only 2 Megapixels. You can store your photos on the mobile’s 30MB internal memory or opt to add a microSD external memory card of up to 2GB. You can choose to listen to its FM radio or your favourite MP3’s either through the 2730’s loudspeaker or plug in a standard headphone to its 3.5mm audio jack.
Aside from having SMS and MMS capabilities, the Nokia 2730 Classic also has support for EMS and email. You can also surf the net using its WAP 2.0 xHTML browser with Java support.
Nokia has come out with it cheapest 3G phones, the Nokia 2730 Classic. It is expected to cost around Euro 80 without tax and other charges and will hit the market in the third quarter of 2009. This Nokia handset offers very good worth for your money and with other features it also has excellent looks. Nokia have basically launched this phone for the emerging market economies, but with its excellent features and pricing it will have a broad appeal in the markets worldwide. At a reasonable it comes with some very impressive features which will attract the consumer.
Nokia 2730 classic is designed with an excellent web browser and you can use the phone as a temporary modem through Bluetooth or a USB port. It also has integrated email system and some management tools for storing private information management tools. You as a user can log on to Ovi Mail on the mobile phone. Nokia Life Tools are also available with the handset in some places. This gadget is very similar to Nokia 2720 Fold in its features.
According to Nokia reviews you get a talk time of 3.3 hours on 3G and seven and half hours on GSM. There is a 1020 mAh battery and it offers about 17 days of standby time. Nokia 2730 is not a very heavy handset as it just weighs 88 grams. There is a 2 inch display screen which is somewhat small and the digital camera integrated with the phone is quite basic. The Nokia 2730 classic comes with an expandable memory which may not be possible. The keypads are very ordinary looking and it does not have a camera with video calling. The price makes up for all the compromises.
People who want a well performing mobile phone in a reasonable then Nokia 2730 Classic is just the phone for you. It is very impressive for the price it is pegged at.
Eschewing the iconic candy bar form of its classic line, the new Nokia 2730 Classic leverages the technical wizardry and commercial success of its predecessor, the Nokia 2720, with a similarly trendy handset sporting updated features that bring an affordable 3G mobile phone versatility to a wider market. The Finnish mobile phone market leader Nokia sure knows how to cover all its market demographics with a budget line that still puts it ahead in its target markets.
The new 
2008 saw the release of 3G-capable entry level mobile phones such as the Sony Ericsson K330 and the LG KP275. However, it seems like