In terms of services, Google’s team is composed of many geniuses who know what the world needs. However, it is in the execution where the mighty company often finds itself caught up in a swirl of trouble.

Google’s Buzz service is often considered to be ‘late’ in the industry. With services such as Facebook and Twitter already dominating the field, Google’s attempt at cashing in the social networking scene has even been called by some as a novel formality. Sadly, for what was supposed to be an attempt at expanding has actually opened up Google’s Mail service to a series of privacy concerns.

The issue was caused by the fact the Google tied up Buzz with Gmail and instantly connected people using contact lists. What Google failed to realize is that a person’s social networking friends list is never really the same as the people whom they keep in the email list. Email contacts often consist of people whom users would transact business with, go to work with, or are school associates –such as teachers, counselors and others. These are not the same people who are invited to a person’s Facebook account or Twitter network. And ultimately, this is where Google failed.

While Google was able to fix the problem with Buzz, many felt that the service was too dangerous to have as it was linked to a user’s email account directly. However, Google’s problems with privacy concerns did not end there.

The search engine company stepped on plenty of toes locally in the UK when they started taking street level images of UK’s roads for their Street View service. In theory, Google only took images of the very same things that people can see from the street, however, the fact that they were taking images also means that they had caught some pretty awkward moments in the windows and yards of many people’s houses.

The company naturally accepted and acted upon all requests for images to be edited or deleted, but the lack of warning for the people whose images were accidentally taken was an issue that also sparked plenty of debate.