Rubin: Android is Making Money for Google

The Android mobile platform is a successful operating system –financially, Google head honcho Andy Rubin has declared that the OS has been making a solid profit for his company –despite the fact that the system is open and freely available for developers and that the Android makes profits almost entirely from advertising.

The numbers are also saying the same thing: Google has succeeded with the Android OS. According to Rubin, there are about 300,000 Android activations per day. That is a massive number –one that is 50% higher than the volume that Steve Jobs was contesting. So what does this bode for Google’s Android?

At this point, we see nothing but more of the same. Which, in hindsight, is not a bad thing; after all, the “same” would refer to new and constant updates, great features, inspired open source apps, plenty of mobile phones to choose from and of course, more of that cute little robot mascot. The bottom line here is that Android has a great formula –and there is no need to radically change what is already proven to be working.

The only real issue that Google actually faces is fragmentation. This has been a constant issue since the earliest updates to the Android OS and one that is by nature of the platform –completely unavoidable. The best thing that Google can possibly do is to invest in a very active update team that will help the transition of phones from one version to the next by working directly with both network operators and phone makers.

Regardless of how one looks at it, Google has a very bright future ahead of it, and that is mostly thanks to the company’s own efforts as well. The Android OS has proven itself to be very reliable and also versatile (providing tablets with a great operating system despite Google’s initial protests that the Android was not designed for tablets –they made the Chrome OS specifically for that).

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