Google’s Nexus S Pushes NFC Technology Forward

While the real life applications of near field communications technology have yet to become common (as they are in Japan), many companies are already showing early support for the technology. Google’s Nexus S is a high profile smart phone that clearly advertises its NFC capabilities, but it is not alone. Apple has already invested in the innovation early this 2010 –though it has yet to update the hardware on its devices. Nokia is also known to be a supporter of the technology.

But what good is having NFC technology around especially for folks who simply do not believe in the concept of e-commerce and electronic locks? –which are the two most often cited examples of NFC technology application. With the buzz about the need for digital security, it would be a very difficult sell for tech companies to say that their mobile devices are more secure than their key chains (after all, a mobile phone is more likely to be stolen).

NFC is not only used for secure transactions, the technology can also be used for a wide variety of functions as well. The most basic one is to confirm a person’s presence or proximity. NFC phones can be used as a substitute for membership cards in certain establishments – pretty much like Foursquare without having to activate your GPS. What makes this even better is the fact that you have to be literally in the exact place (not just the same building) as the close proximity of NFC requires it.

Advertising will also change thanks to NFC. Pass your mobile phone over that little ad poster in the market and you will get a URL to see further details. The same application of NFC technology can be used to deliver other relevant information about a wide variety of products and services instantly.

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