Vodafone Debranding: Why it Works


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The debranding of the HTC Desire under Vodafone is a solution to a problem that Vodafone started, but it is also an interesting little feature that many smart phone users would certainly appreciate.

Branding on a mobile phone by a carrier is pretty common. Special apps, features and other integrated content can often be found in smart phones. While interesting and functional, many smart phone users would attest that they rarely use these services. After all, as cool as consolidated social networking might sound, there are already so many options to do so.

Being able to shut down these features and even deleting the specific apps is often not an option for users and this can be frustrating as these features take up valuable storage space in the phone’s internal capacity. Vodafone is allowing its users of the HTC Desire smart phone to rid of such nuances with the upcoming Android 2.2 Froyo update.

For those unfamiliar with the situation, it appears that earlier this week, Vodafone announced that it would be releasing an update for the Desire –which seemed as if they were about to release the Froyo update. However, HTC Desire users were stunned to realize that the update was not for the Froyo, but a series of Vodafone 360 network features and apps.

Even worse was the fact that users could not uninstall the apps. This greatly frustrated and angered so many users that Vodafone finally had to come up with a solution to the problem. According to Vodafone UK, they will be releasing the actual Android 2.2 Froyo update in a matter of days and that anyone who installs the update will find that it not only installs an updated version of the Android OS, but it also deletes the previously installed Vodafone 360 functions and apps.

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