Three New Cookies from LG


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The 3rd largest mobile phone maker in the world, Korean LG Electronics, has just made official a trio of new Cookie features phones slated for release mid-August. These are your LG Cookie T300 also know as the Wink, the LG Cookie Style T310 and the LG Cookie 3G T320. You will be able to pick up some fantastic LG Cookie Style deals, Cookie 3G deals and Cookie T300 deals right here at Moby1 upon release.

The cookie branding started with the KP500/510 in late 2008 which LG gambled to open up a wider market for what was then considered an upscale product.  It eventually proved to be one of LG’s most successful products, at least in the touchscreen genre with more than 10 million units sold in 13 months.

The Cookie family expanded to include three more Cookie products though none of them would equal the first in sales.

Product Positioning and Availability

Like its Cookie predecessors in the first KP500, the Cookie Fresh, Gig and Plus handsets, the new cookies are positioned to appeal to the same budget conscious markets with a stab at the youthful segment of that market.  You won’t find them in the stern looking all black bodies.

While these new cookies sport the same monolithic candybar touchscreen form factors with about the same styling, LG gave them a dual-tone color scheme and will come in a variety of color tandem – black – titan silver, black – red, white – orange, and pink – white.

This early, the least endowed the triad, the LG Cookie T300, is now available from Orange as LG Cookie T300 Lite.  The other two models are expected to be priced slightly higher as they have slightly better hardware features with the LG Cookie 3G T320, as the name suggests, equipped for 3G connectivity.

Hardware Features

Though sporting similar monolithic touchscreen form factor, styling takes on significant variations with the LG Cookie T300 having the sharpest cornered design while the other two are more rounded.  All of them are less then 100 grams with the LG Cookie T300 at the lightest at 77g, the LG Cookie Style T310 at 86.5g and the more muscled LG Cookie 3G T320 at 92.5g.

As far as international roaming is considered, all the Cookies have the radio connectivity options for a quaff band GSM (850/ 900/ 1800/ 1900) as well as class 10 GPRS/EDGE data speeds of up to 236.8 Kbps on 2G.

Only surfing can be had on a GPRS data plan on any but high speed internet access only possible on the LG Cookie 3G T320 which has 3G on the dual band UMTS with HSDPA speeds reaching 3.2 Mbps on 3G.

As budget mobile phones, don’t expect WiFi or GPS SatNav features but you still get local high speed data connectivity via Bluetooth 2.1 with A2DP and microUSB v2.0 for wireless and wired data syncing and transfers, respectively.

The new Cookie handsets may disappoint many due to their modest display dimensions compared to earlier Cookie handsets which had 3-inch displays.  All the Cookies carry the same display technologies using TFT resistive touchscreen with a QVGA (240 x 320 QVGA) resolution and 256k color support.

The LG Cookie T300 has the smallest at 2.4 inches while both the LG Cookie Style T310 and the LG Cookie 3G T320 get the same 2.8 inch display but the latter is the only one that enjoys a gravity accelerometer for auto rotate UI viewing orientation.  All handsets support handwriting recognition and sport the same Cartoon UI founding in other LG entry level feature phones.

Imaging is fairly well below expectations when most entry levels out there already sport at least 3 megapixel auto focus cameras. The LG Cookie T300 has the most modest at a rudimentary 1.3 megapixel fixed focus camera while the LG Cookie Style T310 and the LG Cookie 3G T320 enjoy a slightly better but still sub par 2 megapixel fixed focus camera.

They all of have the same QCIF video recording ability at 15fps.  In contrast the earliest Cookie had 3 megapixel cam.  Only the subsequent LG GS290 Cookie fresh parallels the LG Cookie Style T310 with a similar 2 megapixel camera.

Entertainment on the road is likewise average but with a 3.5mm headphone jack on all the Cookies, you know right away any of them can be a good music phone.  And they are with capable multimedia players that support MP3, eAAC+ and WAV audio files as well as video files in the MP4 and H.264 codecs.

A stereo FM receiver with RDS is standard on all three but the LG Cookie Style T310 has its dedicated antenna making it unnecessary to connect your earphone to act as one which the other two Cookies will need.

Internal user memory is not much to talk about with the LG Cookie T300 and the LG Cookie Style T310 handsets getting a mere 20 MB and the LG Cookie 3G T320 just wee bit more at 30 MB. The important thing is they all have microSD external memory expansion support for up to 4GB.

While all of them use the same 900 mAh Li-ion battery, the two non-3G mobile phones LG Cookie T300 and the LG Cookie Style T310 enjoy longer battery lives at 8 hours of talk time and 500 hours of standby while the LG Cookie 3G T320 gets only half as much at 4.1 hours of talk time though slightly higher standby time of 530 hours.

Conclusion

The new Cookies are sure to appeal to the young markets with the budget to get only as far as a candybar.  But with a few more, they could ahead with many budget touchscreen handsets now flooding the market.

LG knows this as it throws its three now Cookies into the den, as it were.  With nothing new to offer and features that are similar or even less endowed than what the competition has in its class, the only way these handsets can compete is through price.  Stay tuned for more LG Cookie T300 reviews, Cookie Style reviews and Cookie 3G reviews here on Moby1.

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