Facing a quick defeat with the cancellation of the Microsoft Kin smart phones –which Sharp was manufacturing, the phone maker has decided to change tactics from offering better social networking to simply making videos pop out of your screen.
3D technology is probably one of the most unstable innovations in today’s modern media, and while it is interesting to see bullets, arrows and assorted props literally jump out from the foreground to the edge of the screen, the effect is most probably not as impressive when viewed on a significantly smaller screen –such as the display on a mobile phone.
Looking at the basic elements of 3D technology, there is no doubt that applying the effect on a mobile phone would require having to use parallax technology –or simply put: 3D without the odd looking glasses. Naturally, this is practical because nobody will wear a pair of 3D glasses just to look at the phone and considering the fact that people use their mobile devices almost everywhere, it saves us all from that uncomfortable feeling of being the big weirdo on the sidewalk.
At this point, it is hard to gauge if there is even enough of a niche for Sharp to be targeting with this new technology, somehow, one cannot help but feel that they would have been better off improving the technology they developed for Kin (adapt a new operating system, support USB and microSD cards, add in instant messaging, 3G and other factors).
Despite all this, electronics manufacturer Sharp seems bent on delivering 3D visual goodness to mobile phones. So far, there is no word yet on when the first 3D enabled mobile phones will be available to the public –but we should probably expect the first teasers and leaks to be out by the end of the year.
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