Apple has been known to do great many things, and under the leadership of CEO Steve Jobs, the company has grown to become the most ruthless, aggressive and determined bully of the smart phone playground. But this does not mean that Apple is entirely evil. While the ever profit-oriented company seeks to make as much money as they can, abusing the end user is one thing that Apple is careful to avoid.
After all, if people stopped being so bedazzled with all the i-Branded things that the Cupertino based company creates, they would start losing money.
Anyway, it seems that the iAds format has only managed to be intrusive in terms of being there when users really least expect it. But surprisingly as integrated into the new OS (which is the platform the new iPhone 4 operates, and is available for the 3G or 3GS), iAds is proving to be as discreet in its presence though no word yet has been given regarding the details of how much data it tends to add to the monthly consumption rate.
Focusing on the issue, it appears that Apple’s approach to ads is somewhat both scary and assuring.
While it is unnerving to know that Apple is keeping track of what applications users prefer to download, and which apps they actually spend time to use, the amount of data mined is minimal and there is little, to no details that would help other people identify a single individual from the data collected. Apple has also given their assurance that the data is never given directly to advertisers –which is partially why the iAds system has been set up.
The system itself decides what ads to show and when to show them. Advertisers and marketers can only provide the ads but never dictate how often their content will be shown to users. This makes it easy for Apple to operate the ad system without compromising user data.
Tags: Apple, Apple iAds, Apple-iOS-4, Apple-iPhone-OS-4