If you are one of the unlucky guys who have been tasked by wives, girlfriends or mothers to buy them a white iPhone on launch, you will have to ask them to wait a while longer. Apparently, the white colored iPhone 4Gs are lagging behind their sleek black counterparts in the production process. This means that it will take them longer to leave the factory to go home with you. Or so Apple says:
“White models of Apple’s new iPhone 4 have proven more challenging to manufacture than expected, and as a result they will not be available until the second half of July. The availability of the more popular iPhone 4 black models is not affected.”
Now, it is either the white case is using a different finish than the black version or it is simply Apple’s way of prolonging the iPhone 4G’s profit spike. According to the white device’s pre-order page, it is just not possible to reserve one now. So if you simply cannot wait, you can go for a black iPhone 4 and risk being tempted to buy a second unit for vanity’s sake. Otherwise, you may have to make do with your iPhone 3G S for a little while longer.
If you can wait then you will be one of the people making Apple a bit richer when the time comes that they are ready to release the product. Just be sure to be ready if the Cupertino-based mobile product giant decides to release the handsets with a premium price tag. Remember what happened to the iPhone 3G when a white variant was launched in limited quantities? The iPhone 4G may just be a déjà vu of that.
At any rate, it is not as if this marketing stint was not expected. Apple has been known to go for the theatrical when it comes to their devices. Don’t believe it? Just back track to how Apple handled a Gizmodo journalist when they blogged about a “misplaced” iPhone prototype.
Tags: Apple, Apple-iPhone, Apple-iPhone-3G, Apple-iPhone-3G-S, Apple-iPhone-4, Apple-iPhone-4G