Mobile phone advertising is a risky thing. After all, not that many people would appreciate suddenly receiving advertisements on their mobile devices, but when these adverts come with special promotions and exclusive access, would a customer be more tolerant of the ads?
Most advertisements, with or without bonus deals often end up in the spam folder or the trash bin, depending on the medium of the advert. People also go through lengths to download pop-up blockers, ad removers and other similar software on computers just to avoid advertisements, targeted or otherwise.
Looks like Orange is planning to stir up a hornets’ nest with their new Orange Shot ad service. While this will certainly bring revenue to the mobile network operator, it does not necessarily mean a great deal for both brands and consumers –though Orange believes otherwise. Marc Overton, current vice president of Wholesale Business Development for Orange has stated that “Orange shots will transform advertising as we know it.”
So far, the system has yet to be implemented. It will be first tried out on a sample number of 100,000 of Orange’s subscribers on the Monkey-line starting on February 1.
It has not yet been revealed as to how the system will actually be put to use, but it is probable that an extensive review and study of individual customer preferences will be taken count of.
Despite the fact that not many like ads, targeted advertising has its good points. For one thing, getting relevant advertisements is not as annoying as seeing ads for window treatments on your favourite Manchester United RSS feed window.
Also, customers will get bonus content such as exclusive news and media content. The ads will come in the form of SMS and MMS messages and will allow customers to reply with feedbacks and comments.
Get more info on Orange Shots at Mobile Today UK.
Tags: Orange