Sony Ericsson is now the hottest thing this quarter, with the launch of its Xperia line, It is sure setting the standards. And now with the announcement of the Android-powered X10, It is giving other Mobile phone companies a run for their money. This time, it is the high-design Xperia Pureness which opens for purchase at Selfridges next Tuesday. The Xperia Pureness is tagged “the concept phone of all concepts”.
Xperia Pureness is made from a very light plastic and it is half black in colour and half transparent. It possesses minimal number keypad and is excellently tactile. The display can be seen through until the mobile device is switched on and instantly a coloured backlight comes up. You have the opportunity to select a back light colour of your choice from blue, green and a couple of others. The device also has an old-school pixilated display.
It is a very tiny phone with dimensions of 102 x 43 x 13 mm and has an unbelievable retro look with almost no features. The device can be used for Talk and Text and since it is made by Sony Ericsson, its music production is off the hook with “MegaBass” facility and new songs can be identified through the TrackID. Sony Ericsson has shunned the urge to pimp this device and even a wee Cybershot isn’t available. It is 21st century compliant and can be used online for email and even synchronizing with Microsoft Exchange.
Basically speaking, The Sony Ericsson Pureness is just a cool looking phone and that may just be the catch. It is only a limited edition and there are only a few hundred units available at a sultry price of £600. The Pureness comes with “Xperia Services” phone support and there is an instant replacement for any that stops working. It also possesses “Pureness Concierge” which can be used to obtain a booking at any event, restaurant or even a health club.
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